Mascots & Branding: Toys

Product Packaging Illustrations

I really enjoyed developing a range of branding illustrations & designs for New York based toy company CharlieDog & Friends. These images have been used to bring personality to their website, product packaging, advertising campaigns and print collateral. The task was to create a world of dog characters (and their friends) based on the company's line of plush toys. These illustrations were used for product packaging and on the web to help impart the story of CharlieDog and his companions to the brand's customers and fans. I also developed the company's logo, a stationery suite with custom pattern, and additional imagery for a variety of uses. 


Logo, Branding Images and Pattern

Client: CharlieDog & Friends Toys