Dinosaurs

Dinosaur Characters for Wufoo Advertising Campaigns

Late last year I had the opportunity to work with Wufoo on a series of images that will be used in future advertising campaigns. Each illustrates a key feature of the software using simple dinosaur characters. This project was so fun; Wufoo gave me lots of freedom to come up with quirky interpretations of each feature; my only limitations were to keep them fairly simple and to draw from the existing Wufoo brand color palette. Unlike much of my work, these guys were created wholly within Illustrator (from ink drawings of course), which was challenging at first; I always want to move back into Photoshop and add textures and other embellishing details, but I like the simplicity that resulted from this process.   

Here's a selection of the finished characters alongside their original concept sketches. You can see the rest of them here.   

Spam Prevention

Spam Prevention

Spam Prevention Sketch

Spam Prevention Sketch

Custom Branding

Custom Branding

Custom Branding Sketch

Custom Branding Sketch

Logic & Branching

Logic & Branching

Logic & Branching Sketch

Logic & Branching Sketch

Online Security

Online Security

Online Security Sketch

Online Security Sketch

Instant Notifications

Instant Notifications

Instant Notifications Sketch

Instant Notifications Sketch

California Printed at Rare Device

This month I had the pleasure of participating in a group show, California Printed, hosted and curated by San Francisco boutique and gallery Rare Device. The show features twelve artists' interpretations of California in print form, including work from talented Bay Area artists like Emily Proud and Christina Song. When I was invited, I immediately thought of the print I created a year or two ago, "Living California," a wildlife map of the state. I've been wanting to explore California's prehistoric fauna too, so this ended up being the perfect opportunity to do so!  

"Prehistoric California," a limited edition print created for Rare Device's  California Printed  group show. 

"Prehistoric California," a limited edition print created for Rare Device's California Printed group show. 

It turns out that more is known of the mammalian megafauna that lived in the state during the Cenozoic (due, in part, to specimens unearthed at the La Brea Tar Pits) than about the dinosaurs of the state's Mesozoic age. So I ended up combining creatures from all three major prehistoric periods of California's history on one map, rather than just depicting the state's dinosaurs, as originally planned. Each creature is linked to its time period with markers preceding their species' names and a corresponding key on the right side of the map.    

Here are a few of the original ink drawings included in the piece--of the Giant Ground Sloth, two species of Ankylosaur, and the Pygmy Mammoth. These are some of my favorite prehistoric creatures anyway, so finding that they inhabited the California of yesteryear was pretty exciting.

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Detail of the completed "Prehistoric California" print by Erica Sirotich.

Detail of the completed "Prehistoric California" print by Erica Sirotich.

"Prehistoric California," the new companion piece to "Living California," is exclusive to Rare Device for the duration of the show (until February 26, 2014). Prints, including the framed edition #1, are available from the San Francisco store and online

At the  California Printed  opening on January 10, 2014. Framed and unframed prints are available from Rare Device.

At the California Printed opening on January 10, 2014. Framed and unframed prints are available from Rare Device.

For a discussion of how "Living California" was created, you can visit the Ten Paces and Draw illustration blog, where I shared a process post a couple years ago. "Prehistoric California" was, mostly, created in the same way, except that some of the leg work was already done this time around!   

"Living California" by Erica Sirotich

"Living California" by Erica Sirotich