Dinosaur Characters for Wufoo Advertising Campaigns

Late last year I had the opportunity to work with Wufoo on a series of images that will be used in future advertising campaigns. Each illustrates a key feature of the software using simple dinosaur characters. This project was so fun; Wufoo gave me lots of freedom to come up with quirky interpretations of each feature; my only limitations were to keep them fairly simple and to draw from the existing Wufoo brand color palette. Unlike much of my work, these guys were created wholly within Illustrator (from ink drawings of course), which was challenging at first; I always want to move back into Photoshop and add textures and other embellishing details, but I like the simplicity that resulted from this process.   

Here's a selection of the finished characters alongside their original concept sketches. You can see the rest of them here.   

 Spam Prevention

Spam Prevention

 Spam Prevention Sketch

Spam Prevention Sketch

 Custom Branding

Custom Branding

 Custom Branding Sketch

Custom Branding Sketch

 Logic & Branching

Logic & Branching

 Logic & Branching Sketch

Logic & Branching Sketch

 Online Security

Online Security

 Online Security Sketch

Online Security Sketch

 Instant Notifications

Instant Notifications

 Instant Notifications Sketch

Instant Notifications Sketch